Privacy Policy

Last updated: May 2026

1. Who We Are

Perfcent ("we", "our", "us") is a WhatsApp-first commerce and CRM platform for small and medium businesses. This policy explains how we collect, use, and protect data when you use Perfcent or when your customers interact with your Perfcent-powered WhatsApp chatbot.

2. Data We Collect

Business owners and staff (dashboard users):

End customers (WhatsApp users):

3. How We Use Data

4. WhatsApp and Meta

Perfcent uses the Meta WhatsApp Business API to send and receive messages. When your customers message your Perfcent-powered number, those messages transit through Meta's infrastructure subject to WhatsApp's Privacy Policy. We only store message content that is necessary to operate the commerce and CRM features.

5. Data Storage and Security

6. Data Retention

Business and customer data is retained for the duration of the business account. When a business account is closed, its data is deleted within 30 days. Individual end-customer data can be deleted on request — see Section 8.

7. Your Rights

8. Contact Us

For privacy questions, data access requests, or deletion requests, email us at privacy@perfcent.com or use our data deletion page.